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Order by 6pm on weekdays, 4pm on Saturday and 2pm on Sunday for next day delivery

Supporting British flower growers

Grown not Flown

From scented stocks to sunflowers, WaitroseFlorist is proud to support British growers in delivering fresh, homegrown flowers so you can send bouquets featuring the best British blooms.

Chris Wood, Partner & Head Florist for Florist

"British-grown flowers offer such variety in scent, colour and texture. They are wonderful to work with and make for fresh and fabulous arrangements."

Lucy Matthewson, Partner & Buyer for Florist

"I'm passionate about supporting our British growers & every season feature as many British blooms as possible within our range of beautiful flowers & plants."

How to care for your British flowers

Homegrown blooms are the freshest cut flowers - make the most of their vase life by following these simple steps:

Step 1

Choose a vase

Make sure the vase your display goes into suits the style of bouquet and is as clean as possible as this prevents bacterial growth to keep flowers fresher for longer.

Step 2

Feed your flowers

Fill your vase with fresh lukewarm water and don’t forget to add your WaitroseFlorist flower food! This is specially formulated to suit the stems in your bouquet.

Step 3

Trim the stems

Trimming an inch from the bottom of the flower stems at a 45 degree angle allows for optimum water intake so your bouquet appears at its best. Remove any foliage that sits below the water level to keep the water fresh.

Step 4

Find the right place

A cool spot away from direct sunlight and draughts is the best place to display your bouquet.

The seasons picks

Find out which British flowers are in bloom and when!


Fresh stems of tulips, hyacinth, daffodils & ranunculus herald the new season


Filled with colour and fragrance, it’s all about the sweet peas, peonies & stocks


Bright sunflowers and vibrant spears of gladioli signal the last rays of summer


Merry sprigs of holly, fir & mistletoe adorn arrangements. Pops of bright seasonal colour are supplied by cyclamen planters.